How To Augment Your Blog With A Podcast

Bloggers today face a serious problem. The audiences that they once commanded aren’t paying attention. People don’t want to read long-winded posts any longer, and frankly, it’s hard to stay on top of the heap with writing. If you’re blogging and seeing a downturn in traffic, don’t panic. You could easily transition and add additional content without writing anything else. You could stick to your writing schedule and post great options, but build an other podcasting element and attach it to your blog.

Your blog can have a great audience, but you can build an even bigger audience if you add a blog. Not sure what to say or how to work with this? Don’t worry; the following will highlight a few things that you can do to help you gain the upper hand in regards to blogging today. This will help you streamline the process and get more internet traffic today.

Pick A Topic

The first thing that you are going to want to do is pick out topics. For starters, you could always introduce your blog and some of the more popular posts you’ve put out. Please think of the most popular posts and address the comments, questions, and ideas that you have within them. This can get you started on how to engage your audience. Chances are, new people to your site and even podcast will not know what you’ve talked about or your expertise. This is a chance to get people up to speed with what you’re doing and trying to promote overall.

Find Your Audience

The audience that reads your blog may not be the audience that listens to your podcast at first. You may be battling between two audiences, but you want to connect a bridge to each side. That is where you will need to do some demographic investigation. Take your time figuring out who you want to market to and their interests. This will take a little time, but you can easily focus on this and work through a few elements to help you understand what they want, what you can deliver, and how to communicate the message. If you don’t do any demographic research, and if you don’t focus on topics that people want to hear, you’ll lose on either end of the spectrum.

Quality Matters

Don’t just add a podcast because you want to get more interest in your blog. You should add this as an extension to what you’re already doing. One idea could be to have a blog post that ends without a conclusion. You can discuss the conclusion in your podcast. You could have a part one that is all writing, then conclude that with a part 2 that is discussed on the podcast. That way, you are building content that is continued through both mediums. By doing this, you will be serving your audience in two very different formats and will engage an audience that may only listen to one or another that only reads your writing. Balancing the two and connecting them may be challenging at first, but finding ways to connect the two can help you get the best of both sides.

Start Slowly

Become the tortoise! At first, don’t jump into long-winded discussions. Start with a simple podcast that reflects on ideas that you have for posts. Ask questions and discuss current industry events and thoughts that you have on the topic that you’re working on for your blog. Sometimes, when you’re absolutely out of ideas, read your blog out loud. This could be similar to an eBook for those who don’t have time to read your writing and would prefer to listen to it on the go. You may be surprised by how well this works and how it could give you a new audience that would otherwise not go to your website. Over time, you will find new avenues to communicate your desired message and build a network of individuals you can market to on various levels.

Adding a podcast to your blog is not challenging. However, it would be best if you fleshed it out a little before you can connect the two. Take your time in the preliminary planning stages, and in time, you’ll have something to offer your existing audience and build an all-new one.

Thank you for your attention! Download the PDF version of this blog below to share and reference our guide offline!