Neilsen

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"neilsen ratings"

Industry

Understanding Neilsen Ratings in the World of Audio and Radio

Whether it's the medium of television or radio, when people hear "ratings," usually their next thought is "Neilsen." Not everyone knows who Neilsen is, so allow us to elaborate. Neilsen Holdings PLC, better known as simply "Neilsen," is a publicly-traded trend-tracking company. Their primary purpose is to collect, organize and analyze consumer goods and behavior through products and media across the globe. In short, they know what consumers buy, watch […]

todayOctober 11, 2017 35

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