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Podcasting

Why You Should Consider Radio Advertising in the Digital Age

Do you think radio advertising is an outdated medium in this digital age of videos and social media? Evidence shows that radio still holds potential for brands. With a well-executed radio campaign, you can increase awareness of your brand and convey your brand message better than any other medium out there. In this article, we will run through why you should consider radio advertising to promote your products and services. […]

todayDecember 6, 2021 31

Podcasting

How to Make Your Podcast Advertising More Effective

Podcasts continue to grow in popularity. There is significant growth of listeners, and marketers are seeing that, so they are already allocating a greater amount of their marketing budget to this form of advertising.  If you own a brand, podcast advertising can be your way to market your business directly to your consumers. You just need to find the right strategy so that you can make the most out of […]

todayNovember 29, 2021 31

Podcasting

4 Questions to Ask Your B2B Company Before Starting a Podcast

4 Questions to Ask Your B2B Company Before Starting a Podcast Podcast listeners are a unique audience niche for B2B businesses. According to recent podcasting surveys, 74% of podcast listeners want to learn new things and are more inclined to be active on social media and follow brands. As a result, podcasts provide a one-of-a-kind opportunity to develop qualified leads and brand champions. However, podcasts may not be appropriate for […]

todayNovember 29, 2021 90

Podcasting

Biggest Reasons You Should Start Listening to Podcasts

Although podcasts have grown in popularity over the past few years, many are still iffy about jumping in on the train and listening to a few episodes. Perhaps you're here because you're one of those people, or you could be trying to convince a friend to start listening to podcasts, too. Either way, we're here to help. Though there are hundreds of new podcast listeners yearly, listening is still one […]

todayNovember 22, 2021 31

Podcasting

7 Genius Tips for Creating a Podcast on a Budget

2021 is a great time to start a podcast: there are still relatively few high-quality ones out there when compared to blogs and other types of media. The best creators can build up a strong community and a solid income from their podcast, thereby creating a positive reputation in their industry and maybe even freeing themselves from their day job. If you have a solid idea and interesting content, you […]

todayOctober 11, 2021 29

podcast microphone

Podcasting

What You Should Know About Advertising on Podcasts

Ads will always be the best way to reach big audiences. As an advertiser, you only need to find where the right people are and influence them using the best kind of ad you can develop. When it comes to platforms, you have many options. You can place them on print, radio, social media, or the web.  If you are looking for a growing platform and a warmer approach to […]

todayOctober 7, 2021 45

Podcasting

12 Tips for Getting Quality Guests to Appear on Your Podcast

Podcasts are all the rage these days. Not only do they make for great entertainment and education, but they're also a great way for businesses to promote their products and services. So across the board, running your own show is definitely a smart move to make. The only thing is it all hinges on your ability to find quality interview guests. Otherwise, your show will be filled with boring and […]

todaySeptember 27, 2021 27

Podcasting

5 Surprising Rewards That Come With a Career in Podcasting

We know the world is changing, and one of the biggest revolutions is happening in how we consume content. Nowadays, whether you're commuting, working out, or just relaxing at home, headphones and speakers make audio content– especially podcasts­– easily accessible. Podcasts connect people in a special way: they're more personal than radio, easier to enjoy than books, and unlike TV or the internet, they leave your hands and eyes free […]

todaySeptember 13, 2021 97

Podcasting

12 Ways Podcasters Can Diversify and Reach New Demographics

Podcasts have exploded across the internet from an inaccessible format with a high barrier to entry, to a popular form of entertainment, branding, and marketing that caters to every niche under the sun. As popularity soars, so does the competition, and podcasters are always looking to break into new demographics and target new audiences. If you're stuck for ideas, don't fret, for there are a lot of approaches you can […]

todayJuly 19, 2021 83

Podcasting

Making a Podcast Profitable: 10 Keys to Monetizing Your Hard Work

Making a podcast is a lot of work. On the surface, it might look like a glamorous lifestyle and a good way to rake in the dough, but there's a ton of labor that goes on behind the scenes before you can even think about making your first dollar. But the good news is that with a lot of determination, a little patience, and a positive attitude, it's absolutely possible […]

todayJuly 12, 2021 11

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