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154 – Transformative Power of H2H Interaction – with Tim Simpson & Danny Hardman

todayJune 20, 2022

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    154 - Transformative Power of H2H Interaction - with Tim Simpson & Danny Hardman #HeliumRadio


We’ve all heard about B2B and B2C, but how about H2H – Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations.
On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand and Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Development with PRG – Production Resource Group.
We Discuss:
What common themes are you seeing/hearing right now with the variety of clients you are working with?
Why Human-to-Human? What does that mean?
Are you bullish on the future of events, trade shows, gatherings, etc?

Tim and Danny’s Top Tips:
1. Exhibitors – New methods and thinking needed to meet audiences where THEY are.
2. Planners – Opportunity to unlock the inner data geek – grow an addiction to people insights
3. Time to start delivering our audiences the VALUE THEY SEEK not just what serves our own needs
Top Takeaways:
1. Experience design is dead. The future is guiding transformation
2. We need to do better at understanding the people we are designing for.
Connect with Tim and Danny:
Email: timothy.simpson@maritz.com, danny.hardman@prg.com
LinkedIn:
https://www.linkedin.com/in/timothyrsimpson/ (https://www.linkedin.com/in/timothyrsimpson/)
https://www.linkedin.com/in/dantonhardman/ (https://www.linkedin.com/in/dantonhardman/)

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Mentioned in this episode:
John Lee Dumas book giveaway – join newsletter list
John Lee Dumas book giveaway – join newsletter list
The Common Path to Uncommon Success

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