AD

195 – Creating a Full Video Strategy, Content Creation & Repurposing

todayJanuary 16, 2023

Background
share close
AD
  • cover play_arrow

    195 - Creating a Full Video Strategy, Content Creation & Repurposing #HeliumRadio


Most companies are not using Video to its full potential! Today we’ll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist.Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for business owners, marketing and sales teams. We Discuss:

  • The importance of having a full video strategy for pre, during, and post trade show
  • How to create multiple pieces of content at the trade show for use as post trade show and to create hype for your next trade show.
  • What is a video strategy and what makes it different from your overall marketing strategy?
  • Why is it important for someone to have this mapped out prior to a trade show?
  • What types of content can be generated at the trade show and how does that play into your your video strategy?
  • Can this content be created DIY or should they hire a professional?

Bill’s Top Tips:

  • You want to make sure you are creating content for your ideal buyer/viewer.
  • You want to make sure you take stock of what videos you need to created and focus on 1-2 videos. You can work on producing more at the next trade show.
  • Look at your attendees and get a game plan for video creation. Try to book time prior to the event if possible.
  • You don’t always have to hire a professional. If you purchase a couple small things you can create some great content at your booth by your self.
  • DIY the content with a short shelf life and hire a pro for content that has a longer shelf life.
  • Make sure to maxamize your time when creating content.

Bill’s Key Takeaways:

  • Stop missing opportunities to create content at trade shows.
  • – Have a plan prior to attending and make sure you are still applying marketing principals.

Get in touch with Bill Baraona and Flex Media:

  • flexmediacle.com
  • bill@flexmediacle.com
  • Phone: 216-402-8579
  • All social media @flexmediacle

Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event – all for FREE!

Mentioned in this episode:Powerful Data Analytics with BearIQ from Bear AnalyticsI want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you…

Rate it
AD
AD
AD
AD
AD
0%