#63 From advertising to purpose: Solving problems with creativity with Charlotte Cramer

Charlotte is a Strategist, Author, and MSc. neuroscience candidate. She is the Founder of British Strategy Group; leveraging human-centered design and applied neuroscience to design customer experiences that change behaviors to meet business goals. She’s the best-selling author of the award-winning book, The Purpose Myth, and is currently researching the benefits of MDMA-assisted psychotherapy for PTSD.   In this episode we talk about self-publishing success secrets, the purpose vacuum, letting go of external validation, why we need decentralised social media, and why Charlotte wants more women to engage in crypto.   Discover show notes, Charlotte’s book recommendation and more on www.goingconscious.com.   Connect with Charlotte:LinkedIn Charlotte CramerWebsite: www.charlottecramer.com   Connect with Nikki:Instagram & Clubhouse @nikkitrottLinkedIn Nikki Trottwww.consciousaccelerator.com

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