All Things Video

A New Approach to Content Acquisition and Licensing — Jonathan Skogmo (Founder & CEO, Jukin Media)

todayApril 7, 2016

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    A New Approach to Content Acquisition and Licensing -- Jonathan Skogmo (Founder & CEO, Jukin Media) #HeliumRadio

Jonathan Skogmo is the Founder & CEO of Jukin Media, a global entertainment company powered by user-generated video content. Jukin receives more than one billion monthly views across digital platforms and is the leader in discovering, acquiring, and curating the web’s most compelling UGC videos for brands and media companies to license for commercial use.

In this episode, Jonathan shares the pain points in traditional rights clearance and clip licensing that motivated him to look for easier content acquisition methods online. In 2005, he came across a nascent video site called YouTube and began contacting channel owners to license their content. At one point, he began buying a few videos on his own to make some extra money – a part-time project that evolved into his first venture: ChiWay Entertainment. Eventually, he transitioned into the business full time, building Jukin Video as a scrappy startup out of his 2-bedroom apartment.

Hosts: James Creech and Luke Wang

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as the SVP, Growth for Bent Pixels, the premier technology provider for the world’s leading video networks and next-generation media companies.

Luke Wang is a digital consultant and entrepreneur in the online video business. Most recently, he spent two years as VP of Business Operations at Omnia Media, a YouTube MCN that generates two billion views per month. Prior to joining Omnia, Luke worked at CAA and then served as a Network Affiliate Manager at Machinima.

This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit to meet your new best friend on YouTube.

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