Eman Zabi, Exploring the Terrain: The Best Courses for Entrepreneurs by Entrepreneurs – InnovaBuzz 412
In this episode, I’m really excited to have as my guest, Eman Zabi, a launch copywriter and founder of the Scribesmith as well as founder of Terrain. Eman started her career writing about climbing Mount Kilimanjaro, which then led to work as an outdoor copywriter before her love of research led her to work primarily in the launch space, as a copywriter.
Eman spent a lot of money on online courses to advance her skills and found that the most popular courses aren’t necessarily the ones that provide the best content. They’re just the ones with the best marketing team. This means course creators with great content aren’t able to get in front of the right audiences, and course takers get duped by misleading marketing. So, she started Terrain, a couse platform with curated courses for Entrepreneurs.
In our discussion, Eman talked to me about:
- The problems with most online courses and why less than 10% of people complete courses they buy
- – What makes Terrain different as a course platform – making it frictionless to take courses, complete courses and take action as a result
- How to get engagement on courses, through challenges, collaborative spaces, goals and reminders and notes areas with the course
Listen to the podcast to learn more.