If You Don’t Love It Don’t Do It – Barney Adams, Founder of Adams Golf and CEO, Breakthrough Golf Technology

“In my mind, you don’t design golf clubs, you design clubs for hitting a particular shot”… Barney Adams, Founder of Adams Golf Tight Lies Fairway Woods and CEO, Breakthrough Golf Technology

We are joined by golf industry icon and entrepreneurial legend Barney Adams, who shares the trials, tribulations and successes he has encountered over his career that spans more than five decades. This episodes provides you with lessons learned, key takeaways and nuggets of wisdom from one of golf’s most successful entrepreneurs. Enjoy!

---

Join our mission to make golf more innovative, inclusive and fun… and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I’ve been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I’m offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!… Colin

---

“I had made the decision: “I’m all in!” We inherited desks with the company purchase and we owned this metal building in a field. So I grabbed a desk, opened the lower left-hand drawer and it was full of paper. The top page was a Demand Notice and it turned out that the employees had not paid any bills and had squandered all the income. Not only did I not have the money I thought I had to get started, I was six figures in the hole at 5:30 in the morning. That was my opening day.

And I tell people that story because if you’re not a nut case, passionate, over the top, you’ve got no chance. Then I thought “okay, how do we get a handle on this?” I’m going to write a letter to the people I owe money to tell them what happened and that I’m going to pay them but just not now. That was the first week of starting my own business.” … Barney Adams, Founder of Adams Golf and CEO, Breakthrough Golf Technology

A Bit About Barney
Barney started Adams Golf in 1988. He specialized in custom fitted golf clubs. The company rapidly expanded after the explosive success of the Tight Lies Fairway Woods. Adams Golf was selected as Manufacturing Entrepreneur of the Year by Ernst & Young. Barney also received the Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. Barney served as Chairman of the Board of Adams Golf until June 2012 when Taylor Made purchased the company.

He an avid golfer and fisherman and active with two charities, The Ryan Foundation and Folds of Honor. Adams book, The WOW Factor, is an insiders look at the golf industry and offers business advice to entrepreneurs.

Barney has always had the unique ability to see what is missing in golf equipment. He started Breakthrough Golf Technology after seeing that no significant innovation has been made putter shafts for decades.

You can also find out more about Barney on his bio page.

Want to learn about Breakthrough Golf Technology and their innovative shaft designs? Have a look at the BGT website for more.

---

We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast!

British Columbia Golf’s main goal is to create a sport that is accessible and inclusive. They strive to create a golf environment that is respectful of participant’s personal goals and is free from all forms of maltreatment. As a provincial arm of Golf Canada, British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to improve partner relationships to increase participation in the sport.

If you’re looking to plan your next amazing golf trip, British Columbia Golf is the place to explore and book from the over 300 golf courses they support across our beautiful province. To learn about the impact they are making and to discover your next golf adventure, check out their website at www.britishcolumbiagolf.org.

Special Guest: Barney Adams, Founder of Adams Golf and CEO, Breakthrough Golf Technology.

---

The ModGolf Podcast