Lynnaire Johnston, Powerful Strategies to Increase Visibility and Engagement on LinkedIn – InnovaBuzz 401
In this episode, I’m really excited to have as my guest, Lynnaire Johnston, the author of Link∙Ability, 4 Powerful Strategies to Maximise Your LinkedIn Success. She is an internationally recognised LinkedIn expert who helps business professionals use LinkedIn to achieve their business goals.
Lynnaire is ranked among the Top 20 LinkedIn Experts Asia Pacific by the Social Media Marketing Institute (Australia). She is a LinkedIn trainer, coach and writer, and runs the LinkedIn marketing program, Connect Me.
Based in New Zealand, Lynnaire has run her communications company Word Wizard for nearly two decades.
In our discussion, Lynnaire talked to me about:
- Starting with your purpose – why are you on LinkedIn?
- The importance of engagement – conversations on posts
- Some features of LinkedIn to use, in order to stand out
Listen to the podcast to learn more.