Michelle Mazur, 3 Word Rebellion: How 3 Words Can Change Everything in Your Business – InnovaBuzz 393
In this episode, I’m really excited to have as my guest, Dr. Michelle Mazur, who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message.
As the author of the 3 Word Rebellion and featured in Fast Company, Entrepreneur, and Inc., Michelle knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.
In our discussion, Michelle talked to me about:
- Client journeys and the conversations that we need to have
- An intense focus on your audience to guide your communication
- How words really do matter!