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Podcasting

How to Make Your Podcast Advertising More Effective

Podcasts continue to grow in popularity. There is significant growth of listeners, and marketers are seeing that, so they are already allocating a greater amount of their marketing budget to this form of advertising.  If you own a brand, podcast advertising can be your way to market your business directly to your consumers. You just need to find the right strategy so that you can make the most out of […]

todayNovember 29, 2021 43

"radio commercials"
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Industry

The Audio Debate: Internet Radio Advertising vs. Terrestrial Advertising

Think about the radio and the podcasts you listen to and when. Do you have the radio on at home? Do you listen to podcasts during your commute to and from work? Or is it the opposite with those two? Where do you hear the commercials? We ask that to mean where do the commercials that you actually consume and absorb come from, the television or the podcasts? More than likely, […]

todayOctober 25, 2017 117

"voiceover commercials"
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Featured

Value Added Part 2: Using Voiceover Commercials

In our previous blog, we discussed advertising with radio commercials and the many benefits of using radio over television and print media. We’re picking up right where we left off on part 1 of the Value Added series with voiceover commercials. Radio Commercials Have Their Importance (Continued) Using radio commercials in your advertising campaign provides you have a means of measuring your results. Going national or worldwide with a radio […]

todayJune 7, 2017 42

"radio commercials"
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Featured

Value Added Part 1: Using Radio Commercials

Commercials … Voiceovers … Advertising … oh my! Are you utilizing all three of these tools the way you should? Are you using them for the reasons you should? In this blog, we go outside of the airwaves and look at the pieces that come before, during, and after FM, AM or XM radio. We decided to blog about both commercials and voiceovers as they are both forms of advertising. […]

todayMay 24, 2017 56

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