audio

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"radio commercials"

Industry

The Audio Debate: Internet Radio Advertising vs. Terrestrial Advertising

Think about the radio and the podcasts you listen to and when. Do you have the radio on at home? Do you listen to podcasts during your commute to and from work? Or is it the opposite with those two? Where do you hear the commercials? We ask that to mean where do the commercials that you actually consume and absorb come from, the television or the podcasts? More than likely, […]

todayOctober 25, 2017 115

"neilsen ratings"

Industry

Understanding Neilsen Ratings in the World of Audio and Radio

Whether it's the medium of television or radio, when people hear "ratings," usually their next thought is "Neilsen." Not everyone knows who Neilsen is, so allow us to elaborate. Neilsen Holdings PLC, better known as simply "Neilsen," is a publicly-traded trend-tracking company. Their primary purpose is to collect, organize and analyze consumer goods and behavior through products and media across the globe. In short, they know what consumers buy, watch […]

todayOctober 11, 2017 35

"tracking success with podcasting"

Featured

Tracking Your Success With Podcasting

Publishing a podcast can be a great way to communicate with the world. Whether you’re putting out a weekly or monthly show, you’ll find it allows anyone to have a voice on any number of topics. Once you get started with this option, you’ll want to figure out whether or not you’re making an impact. If you’re just publishing without caring whether or not you’re getting any attention, then you’re […]

todayApril 26, 2017 14

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