Ep 131: Jordana Guimarães – How she started FASHINNOVATION- Valuing Sustainability & Inclusivity – Cold Emailing Speakers for FASHIONINOVATI

Today’s guest is PR specialist and entrepreneur, Jordana Guimarães. She is the Co-Founder of Fashinnovation: bridging the gap between the fashion & technology industries, bringing innovations to the forefront based on the latest tendencies. In this episode, we talk about her background in fashion and PR, how she started Fashinnovation and why she values inclusivity and sustainability. Jordana also talks about the surprising method of cold calling as that was how she landed her 600 speakers to date for her company. She also covers the challenges along the way. We also talk about her definitions of success and happiness, her reframing narrative on money, and the importance of embracing all stages in life. At the end, Jordana reveals a confession regarding her kids and husband, so you’ll have to listen to the full episode for that!
You can connect with Jordana on her personal Instagram and Fashinnovation: https://fashinnovation.nyc/
JORDANA GUIMARÃES
PR specialist and entrepreneur, Jordana Guimarães is the Co-Founder of Fashinnovation: bridging the gap between the fashion & technology industries, bringing innovations to the forefront based on the latest tendencies. She’s participated as curator, producer and host in major fashion/technology events, and hosts her now online weekly show “Fashion & Wine Talks with Jordana”. Philanthropically, Jordana has recently published her first book in the aims of “humanizing homelessness” titled: It Can Be You. She is married to Marcelo Guimaraes, Fashinnovation’s Co-founder, and has two baby girls.
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