Creating Mobile-First Entertainment Experiences — Jesus Chavez (CEO, Vertical Networks)

Jesus Chavez is the CEO of Vertical Networks, a digital studio that produces mobile-first content. Prior to Vertical Networks, Jesus was an executive at Univision for 8 years and then served as COO of mitú.

In this episode, we share the recipe for success as a digital publisher: develop IP, distribute across multiple platforms, and pursue multiple revenue streams. We also discuss the future of mobile entertainment and how to engage an audience in a distracted environment. Finally, Jesus offers his thoughts on Mitú’s decision to pivot from an MCN to a consumer-facing brand, Netflix’s interactive episode of Black Mirror, and the importance of owning versus renting your distribution channels.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
 
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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR
This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.

All Things Video