From Fame to Fortune: Monetizing Digital Influence — Drake Rehfeld (CEO, Demeanor)

Drake Rehfeld is the CEO of Demeanor, a platform that helps social influencers create and sell products to their fans. Prior to Demeanor, Drake worked in research engineering at Snapchat and then served as Head of Engineering at Team 10.

In this episode, we discuss alternative monetization opportunities for influencers. Drake encourages creators to move beyond advertising and merchandise sales to build lasting businesses that align with their personal brands. He shares his experience building products for influencers that launch with built-in audience and distribution, so the primary challenge becomes user retention and monetization. We also touch on the YouTube Rewind 2018 controversy, CGI influencers, and Quibi’s prospects for success.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR
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All Things Video