Reinventing Music Distribution through Social Influencers — Marc Schrobilgen and Christopher Brereton (Thematic)

Marc Schrobilgen (Co-Founder & CEO) and Christopher Brereton (President & Chief Product Officer) are the creators of Thematic, a creative exchange that grants influencers access to great music and helps artists reach new audiences. Prior to Thematic, Marc spent 20+ years in the music industry, serving as the CEO of Threshold Media and most recently CEO of Spin Move Network. Chris comes from a product and technology background, pioneering software solutions at Inspire and Cornerstone OnDemand in addition to several entrepreneurial ventures, including Tayamo and PwrdBy.

In this episode, we discuss massive shifts in the music industry over the last 20 years that have enabled direct-to-consumer monetization and more fan engagement opportunities for artists. We also consider the potential sale of Universal Music’s impact on the industry, the value gap between music artists and record labels, and Bytedance’s decision to shut down Musical.ly. Finally, we evaluate opportunities to disrupt the music publishing business and discuss the winner-take-most dynamic of market networks.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR
This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.

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All Things Video