A Recipe for Explosive Social Content — Erick Brownstein (Chief Strategy Officer, Shareability)

Erick Brownstein is a Partner & Chief Strategy Officer at Shareability, an explosive content factory that makes compelling branded content. Prior to Shareability, Erick founded The New Agency to help brands think big and successfully navigate the digital world. He has also served as the SVP, Sales & Marketing at Channel Factory, Executive Director of Social Media Week LA, and SVP Media Strategy & Innovation at Patriarch Partners.

In this episode, Erick explains how brands can leverage online video to connect with their audience and create a lasting impact. We discuss differences between traditional and digital media, the trend toward more brands acting as publishers, and opportunities for direct response (DR) marketing through online video. Erick also offers a quick primer on quantum storytelling, encouraging brands to create content around existing audience conversations.

Host: James Creech

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