Demystifying Digital Rights Management — Rian Bosak (VP of Network Operations, Fullscreen)

Rian Bosak is the VP, Network Operations at Fullscreen. He began his career in television before transitioning into digital via a job at Machinima and later as the first employee at StyleHaul. Over the past five years, Rian has managed the YouTube content management system (CMS) and overseen digital rights management for three of the world’s top MCNs.

In this episode, we provide a detailed explanation of digital rights management, that is, the protection and monetization of intellectual property (IP), on online video platforms. We describe the complexities of YouTube’s ContentID system for content claiming and anti-piracy enforcement, including the use of Digital Millennium Copyright Act (DMCA) takedown notifications to remove pirated content from video-sharing sites.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates!

ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as the SVP, Growth for Bent Pixels, the premier technology provider for the world’s leading video networks and next-generation media companies.

OUR SPONSOR
This episode is brought to you by Mediakix, the leading influencer marketing agency, which connects the world’s top brands with engaged audiences through social media influencers. Their campaigns drive brand awareness, audience engagement, and product sales for brands like Nordstrom, Blue Apron, David Yurman, Hallmark, and more. Visit http://www.mediakix.com to get started with your influencer campaign today.

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