120: Leadership Strategies for the “New Normal” with Patti Cotton

Leadership Strategies for the “New Normal” with Patti Cotton “Always be ready to serve people.” — Ursula Mentjes  During this pandemic, you probably have been wasting a lot of time worrying when, in fact, you could be out there selling and helping people. If you take the step today to break all your limiting beliefs and make things happen, you’ll realize that you have so much to offer to the world. In this week’s episode, Ursula Mentjes welcomes Patti Cotton as her special guest to talk about leadership strategies for the “new normal.” Patti Cotton, founder, and CEO of Cotton Group is a leader and strategist whose background includes more than 25 years of multicultural leadership experience around the globe in the worlds of diplomatic relations and corporate and non- profit arenas. Through her signature 360 ̊ Leadership brand, Patti works with key decision-makers and their executive teams to boost performance through developing exceptional leadership and aligning culture with strategic vision and direction.   Patti specializes in the following: talent development for emerging and experienced leadership; emotional intelligence skills for individuals and teams; high trust in teams; critical communications and conflict management; and culture alignment throughout the organization. She does this through providing consulting, 360° feedback for right fit and performance, executive leadership and group coaching, facilitation and training, and retreats. Her clients call her at key transitional points such as anticipating business expansion; negotiating or realigning culture due to a merger or acquisition; effective management of a multi-generational, multi-cultural workforce; developing talent for succession planning; and onboarding new leadership. A partial client roster can be found on her website: www.PattiCotton.com. Patti is a guest lecturer at universities for leadership and culture and advanced coaching methodologies. She is an author and a Fortune 500 speaker and is a contributor to the weekly business column, “Women, Money, and Mindset” for the Southern California News Group publications. She has been recognized by Inland Empire magazine as one of the most influential women in the region. She is a three-time recipient of The U.S. President’s Lifetime Achievement Award for Volunteer Service. Part One of ‘Leadership Strategies for the “New Normal” with Patti Cotton’ Every one of you has this amazing pizza in your hands. And it is up to all of us to be out there offering. If people say no, it’s okay because there’s going to be some people who not only take a piece but come back for more. And we have to be ready to serve those people. When you’re fully committed to serving others, your energy is going to draw people who need you, and at the same time, remembering that it’s not about you, it’s whether or not they want the help. “Your price should align with the level of your service.” — Ursula Mentjes  In case you’re wondering if you should be selling even during the height of the recession, the answer is absolutely yes. You have to open the window. The money can’t get to you if you don’t open the window. However, if your pricing isn’t in alignment with you, you’re sending out an energy that feels off. It’s not about selling to somebody. It’s about helping them and being recognized so that you can continue to help other people.   

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