20: Networking and Promotion That’s Guaranteed Not to Suck with Cathy Paper

“Networking” and “Promotion,” are both words with some weighty connotation for those of us in business. It can seem impossibly personal and terrifying to get out there and market your business or your book. Wouldn’t it be nice if you had a friend on the inside? Someone who could guide you through the treacherous paths of networking and get your sales doubled? This week’s guest is just such a person.    Cathy Paper is with RockPaperStar Inc., a boutique consulting firm for authors wishing to promote their books and businesspeople ready to begin the networking process Cathy has been in business for 10 years, and has worked with clients for companies like Best Buy, Paramount, Apple, and more. Cathy wants to help you build buzz, save time, and increase sales through careful marketing and savvy networking. Over the course of this episode, Cathy will banish some of those limiting beliefs about networking, and help you see that we really are all connected, and that is a beautiful thing.     Show Highlights:   

• Cathy shares her limiting beliefs about sales. 
• Getting in the sales mindset and stepping away from the personal. 
• Gaining confidence in serving a purpose for many people. 
• Find out what Cathy did when she wanted to give up.
• The importance of finding your people and taking time to talk. 
• Cathy’s top two sales strategies that got her towards the double. 
• A business of follow up and client referral. It’s all about be prepared.
• Have a proposal ready to go. Show up with the intention to serve. 
• Cathy’s tips for success for marketing a book. 
• Hear the inspiring story of Cathy’s collaborative network developing. 

  Links http://www.rockpaperstar.com/ Cathy’s Free Gift of 14 days of book launch tips and networking workbook are all on the website.  Networking Coaching: http://www.rockpaperstar.com/product.htm Check out RockPaperStar on Social Media!    Contact Ursula: [email protected]  http://www.salescoachnow.com/    This Episode’s Sponsor  Elly Stomback with Windtrust Mortgage  Cell: 612-802-6719  

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