108: How to Write a Book about Your Life & Grow Your Business with Arlene Gale

How to Write a Book About Your Life with Arlene Gale “When we create space for people to be heard, they will buy anything because we’re listening.” — Ursula Mentjes (18:23-18:27) Why do you want to write a book? There are many things to consider. Do you want to be a speaker? How about a life coach or a one-on-one coach? Will you focus on workshops? Figuring out why you want to write is a form of self-reflection. That impacts the content of your book. In this week’s episode, Ursula Mentjes has a special guest, Arlene Gale, who tells you how to write a book about your life. Part One of ‘How to Write a Book About Your Life with Arlene Gale’ Arlene Gale is “The Book Writing Business Coach.” Through her step-by-step writing programs. Arlene helps professionals write and market top-quality books for leveraging their business expertise and growing business profits. Arlene has written hundreds of books, earning her clients millions of dollars in new business. She can duplicate these results with people who have been in business for a long time and have a lot of content. She is equally comfortable with those who are starting their own business and need to create branding and content to showcase their expertise. “Selling is about listening, relationships and connecting.” — Arlene Gale (17:15-17:19) When you first launched your business, you probably had fears about selling your packages and services. One of Catherine’s biggest struggles was when she started as a writer, charging by the hour. She quickly realized she should be selling her general expertise as a package service. Stop selling an hourly rate as much as possible. Catherine goes above and beyond when serving people. In business, if you have an area of expertise, but you’re not willing to claim the expert title, then you have more of a hobby. She had to learn to sell her expertise to write hundreds of books. Books have earned clients millions of dollars in new business. That was the key to success, breaking out of the minimum wage hourly rate. Thinking about charging a higher hourly rate? It is about selling your years of expertise, your years of results, and the knowledge that you have. There are many things that we’re capable of doing, but don’t like doing. Make a list of things you love to do. If you love something and you have a passion for it, then that’s going to be one price, and if you don’t want to do it, then it’s going to be another price. You have to realize that not everybody is going to be your client. Not every project is going to be one that you want to do, and that’s okay. Permit yourself to back off. Have you ever wondered how long it took for others to charge what they’re worth? The reality in business is most people take several decades to become an “overnight sensation.” Some people want to write their own book because they want to make a positive impact on the world. That shows self-reflection, personal ethics and core values. It’s not always about money. When you chase your passion versus chasing instead of money, you become more confident. People see that and it comes off as service as opposed to sales. People resonate with that differently. Some say that if you follow your passion, the money will follow. That’s not always true for everybody. Many artists are following their passion but not charging their worth.  Increase your prices and match them with your competence. The more you charge, the more serious clients you get. It can eliminate the people who want you to do everything for them. When finding your client, it’s also about

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