2014 Miami Book Fair | Joachim de Posada

Joachim de Posada is a bilingual international motivational speaker, radio and TV personality, author of four books, and newspaper columnist. He has spoken in more than sixty countries about leadership, team building, sales and management. His proven methods have crossed over into the sports world, and he has worked with famed NBA coach Del Harris, the Milwaukee Bucks, the Los Angeles Lakers and several Olympic teams. Posada was named one of twenty-five hot speakers in the United States who are shaping the speaking profession by Speaker, the National Speakers Association magazine. He is the author of Don’tGobble the Marshmallow…Ever! and Don’t Eat the Marshmallow…Yet! His latest book, Keep Your Eye on the Marshmallow: Gain Focus and Resilience and Come Out Ahead (Berkley; $21.95), is a follow-up to these two bestsellers.

After facing many hardships and challenges, former chauffeur Arthur has come out on top, happily married and at the pinnacle of his career. But Arthur has always had a dream of starting his own business. In the face of a difficult economy and his own fears of success, Arthur begins to flounder in his new endeavor and forgets all of the principles his former boss, billionaire Jonathan Patient, taught him. Instead of delaying gratification, Arthur begins to eat his marshmallows again. Based on the landmark Stanford University study, the marshmallow theory details the results of an experiment where children were left alone with a marshmallow and told that if they didn’t eat it they would receive an additional marshmallow in fifteen minutes.

Years later, researchers discovered that the children who had chosen to wait grew up to become more successful adults than the children who had eaten their marshmallows immediately. In this latest book, Posada uses the parable of Arthur’s struggles, after reaching the top, to teach us that adhering to the marshmallow principle is especially important in uncertain economic times. True success is more than just financial gain or recognition; it’s the ability to balance every aspect of life outside of work—including hobbies, family, and love—in order to enjoy your success, maintain long-term goals, and savor the marshmallows of life.

2014 Miami Book Fair