#247: Update Your Google Analytics Today to Keep Tracking

 In this episode, I address some personal challenges but still dive into a crucial topic for all website owners and marketers – updating Google Analytics for better tracking. Here are three key takeaways for you from the Episode:

• Upgrade to Google Analytics: It’s vital to update your Google Analytics to the latest version, as Universal Analytics has ceased tracking this year. Google Analytics tracks visitors across devices and networks and provides more accurate and comprehensive data.
• Preserve your existing data: Remember that your data from Universal Analytics does not automatically convert to Google Analytics. Make sure to save and back up your data for future access. I recommend utilizing the BigQuery backup option for data preservation and advise seeking professional assistance if needed.
• Marketing success and a cohesive plan:  Avoid relying on random sources online for your marketing plan. Instead, establish a cohesive marketing system with a proven strategy, consistent tracking, and targeted customer acquisition efforts.

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