An Inside Look at the Brazilian Media Space — Guga Mafra (Co-Founder, Amazing Pixel)

Gustavo (Guga) Mafra is a serial entrepreneur focused on the digital media space in Latin America. For the last 4 years, he served as the Co-Founder of Amazing Pixel, one of Brazil’s leading multi-channel networks and original content studios. Prior to Amazing Pixel, Guga worked at an advertising agency and later became CEO of FTPI Digital / Boo-Box.

In this episode, Guga shares what motivated him to launch a boutique influencer network aimed at providing a better experience for Brazilian talent. We also discuss the differences between doing business in the U.S. and Brazil and the shift to video-on-demand, which is creating scarcity in the advertising space. Finally, Guga tells the story behind Amazing Pixel’s recent acquisition by Snack and explains the “leap of faith” required to sell his business to a competitor.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR
This episode is brought to you by Epidemic Sound, the company reimagining music licensing for the digital age. Epidemic’s library contains tens of thousands of tracks that you can license a la carte or on a subscription basis. Unlike other music licensing companies, Epidemic Sound owns its entire catalogue and makes tracks available via one straightforward license to cover all your needs, worldwide and in perpetuity – no headaches around usage reporting, performance royalties, or murky rights ownership. It’s better for the artists and better for you, the creator! So whatever your music needs, Epidemic Sound has got you covered!

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All Things Video