An Inside Look at the Japanese Video Market — Rene Paulesich (Global Alliance Lead, UUUM)

Rene Paulesich is the Global Alliance Lead for UUUM, one of Japan’s leading digital entertainment companies. Prior to joining UUUM, Rene worked in localization for major game publishers Square Enix and Nintendo in Europe, before making his way to Japan to join a small studio where he could be more involved in the game development process.

In this episode, Rene and I discuss the Japanese video market and his role in fostering international partnerships for UUUM. Rene offers insight into Japan’s fascination with YouTube and Twitter, though Facebook, live streaming, esports, and SVOD / OTT have yet to garner much popularity like they have in North America and other parts of APAC. Finally, he offers his predictions about the continued growth of influencer marketing, eventual convergence between TV and online video content, and localization technology’s potential to enable a more connected world.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world’s leading video networks and next-generation media companies.

OUR SPONSOR
This episode is brought to you by Paladin, the premier technology provider for next-generation media companies. The Paladin platform automates mission critical functions, from creator management and payments to business intelligence and campaigns. Visit paladinsoftware.com to learn more or request a product demo.

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All Things Video