An Inside Look at the Korean Video Market — Jenna Mok (Business Development, Google Play)

Jenna Mok leads business development for Google Play in South Korea, forging entertainment app partnerships and overseeing the Korean launch of Google’s DayDream VR platform. Earlier in her career, Jenna worked in research and financial analysis at Morgan Stanley and Third Bridge before making her way to CJ E&M, Korea’s largest media and entertainment company. During her time at CJ E&M, Jenna was part of the founding team behind DIA TV, Korea’s largest MCN.

In this episode, Jenna offers her perspective into the Korean and Chinese media markets, highlighting both the similarities and differences with the Western video world. She explains CJ E&M’s decision to launch its DIA TV creator network and chose to differentiate itself by helping social influencers expand their careers to TV and radio. Finally, she predicts that direct monetization models, VR, and AI will fundamentally change the online video ecosystem over the next few years.

Host: James Creech

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