Applying a Tech Startup Mindset To Innovate Golf Club Design – Brad Schweigert, PXG Chief Product Officer

“Bob Parsons had a real passion for challenging the status quo. We talked about how product was currently being designed, manufactured, distributed and marketed and believed that by doing things differently, we could figure out how to create a place in the market.”

Mike Nicolette – who at that time worked for me at Ping – met Bob Parsons by chance playing nine holes of golf on a Friday afternoon. They had a good time and traded numbers afterwards and Bob would then call Mike all the time asking questions about golf equipment. Fast forward two years later, Bob had divested from GoDaddy and had an idea that he wanted to do something to change the golf industry.

Mike tried to talk Bob out of it because at that time in 2013 the golf industry had been flat and down for more than a decade. Bob told him to think about it and then Mike started to discuss the venture with me. At first I wasn’t interested as Ping had been very good to me and I believed that I would retire there.

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We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.
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PXG is active on Instagram where you can see their staff pros, clubs, equipment and apparel in action.

Click on the image below to watch Colin’s unboxing of PXG irons and hybrid that arrived after his club fitting experience on The ModGolf Youtube Channel! We’ll be posting the full PXG fitting experience video at Haus of Golf in Vancouver very soon.

“I decided to go talk with Bob and after leaving that meeting I knew what I was going to do. It felt that if I said no that I would regret it for the rest of my life. It would be so hard to move on knowing that I passed up on a once-in-a-lifetime opportunity. It was a huge decision and a lot of people thought that I was crazy to leave Ping but I felt that I had to give it a go.”

Episode Chapters
[01:50] Brad’s first golf experience and who introduced him to the game
[03:00] How Brad’s education as a Mechanical Engineer led him to a career in golf club design
[05:00] The creation of PXG and how Bob Parsons incentivized both Mike Nicolette and Brad to leave Ping to join his quest to make the world’s best golf clubs.
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You can also learn more about Brad on his bio page.

Want to check out the PXG clubs and fitting experience we talked about in this podcast episode? Have a look at their website to learn more.

Special Guest: Brad Schweigert – Chief Product Officer at PXG Parsons Xtreme Golf.

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The ModGolf Podcast