Audience Building and YouTube Growth Hacking — Matt Gielen (Founder, Little Monster)

Matt Gielen is the Founder of Little Monster, a digital consultancy that helps brands and media companies grow online audiences and promote video content. As the former VP of Programming & Audience Development at Frederator Networks, Matt led content strategy and audience growth initiatives for the animation MCN’s O&O channels and creator network. Prior to Frederator, Matt produced and self-distributed a feature film with his brother and was an early employee at Driver Digital.

In this episode, Matt draws on his vast online video experience to share audience development insights and strategies. We explain how to mimic tactics of top creators in producing and optimizing video content, the importance of watchtime as the “ultimate currency” among viewers and video platforms, and how view velocity impacts lifetime performance and search ranking on YouTube.

Hosts: James Creech and Luke Wang

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