Creating Brand-Safe Neighborhoods Among Sprawling Digital Cities — Michael Wayne (Co-Founder & CEO, Kin Community)

Michael Wayne is the Co-Founder & CEO of Kin, a women’s lifestyle entertainment company. Prior to Kin, Michael worked in marketing and business development for Sony Pictures, LAUNCH Media, and ABC Television.

In this episode, we discuss Michael’s entrepreneurial journey, from organizing concerts in high school and an off-hand comment by Rolling Stone founder Jann Wenner that motivated Michael to start his first business, to the LAUNCH Media IPO and what inspired him to create Kin in 2007. We also explore digital’s protracted disruption of media and entertainment and debate whether content companies or distribution channels will control the industry’s future. Finally, we discuss the difference between digital publishers and content studios, and Michael predicts that more traditional entertainment personalities will begin to embrace social media.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR
This episode is brought to you by Toonstar, an animation tech startup that produces snackable, interactive content experiences for mobile audiences. To learn more, visit toonstar.com or download the app.

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All Things Video