Ep. 863 – The 50% Rule with Erin Hatzikostas (@bcausepodcast)

“Spend your days focusing on what’s needed, not what’s normal.” – Erin Hatzikostas Today’s featured award-winning bestselling bookcaster is a mom, wife, TEDx speaker, business coach, Authenticity Aficionado, and the founder & CEO of B Authentic INC., Erin Hatzikostas. Erin and I had a fun on a bun chat about her upcoming book, “The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own”, how authenticity can be a strategy for success, and more!!
Key Things You’ll Learn:What is the 50% Rule and how it came aboutWhat inspired Erin to become an award-winning author when she’s not a big fan of nonfiction booksWhat setback Erin used as a setup for successThe six principles of strategic authenticity
Erin’s Site: https://www.bauthenticinc.com/Erin’s Books: https://www.amazon.com/stores/author/B08W6JC869/allbooksErin’s Podcast, “b Cause Work Doesn’t Have to Suck”: https://www.bauthenticinc.com/podcastErin’s TEDx Talk: https://www.youtube.com/watch?v=p6Le9WMZ2MY
The opening track is titled “Heatsource” by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/Please support today’s podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awot
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