From Saturday Morning Cartoons to Smosh: Building World-Class Media Brands — Barry Blumberg (CCO, Mammoth Media)

Barry Blumberg is the Chief Content Officer of Mammoth Media, a mobile entertainment studio behind the popular Yarn and Wishbone apps. Prior to Mammoth, Barry was an EVP at Harvey Entertainment and President of TV Animation for Disney. After leaving Disney, Barry discovered Ian Hecox and Anthony Padilla, the creative comedy duo behind Smosh, and helped them build the brand into a powerful digital franchise.

In this episode, we discuss Barry’s penchant for breaking with tradition to create new media experiences, from reinventing Saturday morning cartoons to redefining youth entertainment through mobile content. Barry also recounts the story of Smosh – how he partnered with the creators to help them grow and eventually sold the business to Alloy Digital (now part of DEFY Media), where they developed Smosh into one of the most successful digital franchises of all time. Finally, we delve into Barry’s passion for politics and one of his new projects: Prompt, a left-wing political news brand that aims to inform and activate young audiences.

Host: James Creech

ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video.

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ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

OUR SPONSOR
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All Things Video