How YouTube and Twitter Brought Sports Fandom Online — Josh Grunberg (Head of Community Development and Growth, Whistle Sports)

Josh Grunberg is the Head of Community Development and Growth at Whistle Sports. Prior to joining Whistle, Josh worked in TV production for TSN, ESPN, and the Vancouver Canucks, where he first began experimenting with online video by posting hockey highlights to YouTube and promoting them via Twitter.

In this episode, we discuss programming and audience development strategies for sports content and what’s coming next for Whistle after closing their Series C funding. Josh also conveys his excitement for YouTube Red, Facebook, Amazon, and Spotify, which he believes will be the most successful digital players given their large existing audiences and billing relationships. And finally, we debate the power of the bundle as these media conglomerates and telecoms go head to head for advertiser dollars and audience attention.

Host: James Creech

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