Kin CEO Michael Wayne talks about their cutting edge programming and why you should check out their community.

My guest this week is Michael Wayne the CEO of KIN one of the most creative and innovative programming sources in the streaming world. One of the many things that set Kin apart from other programmers is that they develop Lifestyle Franchises that work across platforms.

Kin specializes in creating programs that they get to profitability first on social platforms like YouTube and Facebook Watch as they also bring them to streaming and network television.

They find talent that both have name recognition and a strong social media following, but are also relatable to audiences. What makes the shows so appealing to viewers is that they can also communicate with talent and other viewers via the social platforms where the shows run. It makes the viewing less passive and turns it more into a communal experience.

They have created franchises attracting millions of viewers around millennial celebrity talent including Tia Mowry (Sister Sister) who has a show called Tia Mowry’s Quick Fix, Jeannie Mai (co-host The Real) who has a series called Hello Hunnay, and Adrienne Bailon Houghton (former Cheetah Girl, co-host The Real) whose show is All Things, Adrienne. They have taken many of their series created on social platforms to TV networks like Aspire TV and TV One, and recently they added BET TV to bring a brand new series to their streaming platform.

Here is where to find all you need to know about the Kin Community:

Website: https://www.kincommunity.com/

YouTube: https://www.youtube.com/user/kincommunity

Facebook: https://www.facebook.com/KinCommunity

Instagram: https://www.instagram.com/kincommunity/

Twitter: https://twitter.com/kincommunity

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Stream On with Jim Williams