Tracy Moore is an accomplished marketing expert and business owner with 20 years of experience developing client relationships through marketing and sales. She has experience with firms from start-up, to mid-market, to Fortune 100 firms. A business owner of seven years, Tracy understands the challenges small businesses face. She grew her franchise territory to the second highest grossing location out of 100 territories using her strong marketing, sales, and networking skills.

As a Marketing Business Partner in the Hewlett Packard Strategic Sales Center, Tracy designed and implemented strategic marketing plans that helped HP win multi-million dollar pursuits with companies such as American Express, International Paper, Cardinal Health, and AlleganyEnergy.

Now combining her strong marketing expertise and understanding of growing a small business, Tracy is leading Marketing Eye Dallas. She is helping small to mid-sized business owners develop solid marketing strategies and initiatives and ultimately grow their business.

Tracy The Woman With A “Marketing Eye”

How did Tracy start leading the “Marketing Eye Dallas” Marketing Agency,  to it’s known success?  Marketing Eye originally started in Australia and founded by Melissa Smith, who grew the business so large making her irresistible, that even international clients wanted to partner with her. The same time that Melissa decided to bring her business in the United States, that is the exact time also that Tracy is getting ready to sell her business which she owns for seven years. Selling her business will ultimately make her passion for marketing a living and owning a marketing firm a reality.  Marketing Eye is a perfect fit for her. After many conversations with Melissa, Tracy became the first licensed franchised owner of Marketing Eye in the US.

Marketing Agency Owner Uses This One“Free Tool” To Build Her List And Boost Her Connections – And It’s Available To Almost Everyone

Tracy highlighted that marketing is all about making a connection.

It is a human to human interaction. If you want to be successful in this business, have a Genuine Handshake. Build an online platform where like-minded people can get together and engage with one another. Cultivate your community by being involved. Being involved offers you wonders, as it will lead to you having connections with people who you never thought were out there.  Tracy continues by saying, “If you want to connect and build a great list of connections, LinkedIn is a great starting point.”

Tracy’s Top 3 Essential Tips For Growing Your List That You Need To Start Using In Your Business Right NOW!

• Make a Genuine Connection.

  Spend time in finding people who may be good alliance partners for you, people who have the a business that’s complementary to yours.  Create a solid connection with them in a way where leads can be shared. Just imagine having a TON of qualified leads and how they can help you grow your business.

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  Do not isolate yourself.

  Are you one of the many entrepreneurs who isolate themselves while running their business? You need to stop isolating yourself right now. Again, marketing is all about making a connection. You need to learn how to Interact with a wide variety of people. Consider changing the way you interact even with your employees– you may be surprised that they can provide you with great and valuable ideas that will positively affect your business growth and help overcome huge challenges.

• Maximize the use of social media

  Do you have your own social or community group, like LinkedIn or Facebook groups/pages?

Are you involved in or part of an online social media community page/group? If you don’t have one, start one or at least get involved starting today. Social media nowadays, offers the greatest platform for you to make a connection. It’s especially valuable for finding other entrepreneurs that you can share your ideas with and talk about your situation. You may learn how other successful entrepreneurs balance things in their life, grow past their challenges or even find a secret formula they’re using to grow their business.

Being part of a community or group where you can learn, share and bounce your ideas off one another will make you realize, you’re not alone and will help keep you motivated and energized.

What Is Marketing’s Biggest Problem And How To Overcome It?

Being part of the marketing industry is difficult. In this interview, Tracy points out the biggest problem in this industry. What is that problem? Not all entrepreneurs are born marketers. Some are born “Sales People” who most of the time, perceive “Sales” as “Marketing”.

In reality, sales is NOT the same thing as marketing.

Tracy says, “Before sales and marketing problems can be solved, you as an entrepreneur must face this fact first.”  Once you conquered this problem, only then that you can make the right decisions for your businesses.

4 Eye-Opening Marketing Challenges That You Didn’t Know

Aside from the “biggest problem” in business previously mentioned, Tracy provides below, the top 4 challenges that marketers are facing right now.

1. No Cash Generating Clients

   No one can run a business and have employees without great clients that makes cash flow possible. Choosing, attracting and keeping the right clients is an essential part of the business that every entrepreneur should not ignore.

2. Marketing Know-Hows

   While running a small to medium sized business, sometimes, managing cash flow is also the responsibility of the business owner. If an entrepreneur doesn’t have a rock solid understanding of what marketing is, especially the constant shifting of client goals, then the company will suffer.

3. Don’t want to face the reality

   Face the reality that your business needs some marketing structure and flow. Meet with marketing agencies or marketing coaches who have proven successes and let them take a look at your business. They will make sure that you are on track and working within your budget. They can also help you stay in line with what you want to do or achieve in your business.

4. Keep Yourself Positive

   Tracy considers this the biggest challenge of them all. Every entrepreneur needs to accept the fact that there will always be ups and downs. Sad to say, some failed with their business mainly because of losing their positive outlook, they just can’t keep up with the pressure.

How To Ace Your Marketing Strategy In Social Media

Do you want people to follow you? Do you want your business to be successful? Then follow Tracy’s Time Tested, Marketing Strategies…

1. Consistency and Transparency

   You need to ask yourself, How often do I post on my social media pages? If the answer is not so often, It’s time to check your social media strategy. Tracy highlighted that as an entrepreneur may want things to always be updated and always connected. Sending out consistent and transparent messages across all of your social media profiles, all the time, is very important.  We have to focus on building a platform where top of the mind awareness is being practiced and people can respond genuinely, engage with you by sharing insights…and where most importantly, they can make a connection with you. Try to get your followers to not just share or like your post, but also really connect with you. It’s important for them to leave valuable comments or great insights on your posts. Consistency and building your audience might take some serious time and effort, but once people are engaged and responding to you, then it’s all worth it.

2. Love to hate Spamming

   Always have an awareness. Make sure that what you’re sending out is not spam. Tracy explains, if you’re making connections, we have to learn how to connect the right way and not just the “spam” way.

Social Media Tip (Tracy highly recommends LinkedIn, which is a great way to connect with people and make alliances for networking, sales and finding new clients, etc)

How To Have The Same Marketing Eye Like Tracy

If you want to have the same marketing eye as Tracy’s, start connecting and be engage with her now. What sort of services she offers? Tracy can help you mostly with everything about Marketing and PR. From branding to websites, to content development, creating blogs, checking your existing marketing strategy and improving it and a lot more. Everything that falls under the marketing umbrella, she can help you. 

Tracy can be contacted via her website at marketingeyedallas.com.

Tracy’s Irresistible Special Offer That You Have To Grab Now

She is offering a two hours, no obligation marketing discussion, where you can sit down with her and she will look at your marketing strategy. If you’re not in the Dallas area, get her special offer and you can discuss everything through Skype. If you’re in the Dallas area, good news, she can meet you. She will take a look at your social media, your web, branding, logo and we’ll also do a little bit of analysis on how that compares your other competitors in the industry, the people that you’re competing against and Tracy will let you know your business holes and gaps, including the areas that you can revisit and strengthen to improve your marketing.

 

Weblinks:

WEBSITE: WWW.MARKETINGEYEDALLAS.COM
FACEBOOK: HTTP://WWW.FACEBOOK.COM/MARKETINGEYE
LINKEDIN: HTTPS://WWW.LINKEDIN.COM/IN/TRACYMOOREMKTG
TWITTER: @MARKETINGEYEUS / @TRACY.MOOREMKTG

 

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Social Media Business Hour