One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients.

One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produced more paying clients.

Social Media:  The Cornerstone Of The BEST Type Of Traffic And Leads

Lindsey definitely agrees with the fact that the birth of social media massively affects the way online marketing works nowadays. She mentioned that it is now considered the cornerstone of effective marketing.

Unlike any other marketing method like, SEO (search engine optimization) where you have to wait three to five months to see the results, social media will give you the quickest way to generate high quality traffic, where leads can be produced and results are often gained effortlessly and sometimes, you can even get results in real time.

The Single Greatest Benefit Of Having A Solid Social Media Campaign

If you have a great social media campaign, then you can drive leads from your social media channels directly to your landing page and easily get people on your list.

The Perfect Traffic

Social media is a great starting point in building relationships and targeting people through the area of interests that you’re after. Lindsey says in this terrific interview, that your main objective is to catch your target’s interest and attention.  Once your targets are hooked, that is the best time for you to start marketing your products and services.

When your audience is hooked on something they are interested in, they will almost always “buy in” to some degree – this is where your opportunity is….and that is what she calls “the perfect traffic”.

Is Your Website The Same As Your Landing Page? If You Answered Yes, One Click Lindsey Says, Think Again.

Another great tip from Lindsey:

You have to always be mindful as an entrepreneur that your website MUST always be different from your landing page.

What Is The Difference Between A Website And A Landing Page?

A website is where people can visit and find out about you and your company. It should showcase your past, present and forthcoming excellent projects. It should have a myriad of subpages and each subpage must have a specific goal.

On the other hand, a landing page can look identical to your website. The difference is, it is focused on a very specific topic. It is sometimes known as a “lead capture page” or a “lander”. The landing page is usually the extension of your advertisement, search result or direct link.

Lindsey says, that landing pages are also often linked from social media, email or SEO campaigns, all to enhance the effectiveness of your advertisement or the product that you’re selling on that landing page.

How Is Your Landing Page Performing?

The main goal of your landing page is to convert site visitors into sales or at least great leads, it should also include a method for the visitor to get into  contact with you. A great way to execute this, is by having a subscribe button or a contact form where your visitors can share their information.

**WARNING** Never make your subscription page complicated.

Asking for your visitors to share their Email address and Name is already enough.

How To Make A Rock-Star Landing Page

Below are Lindsey’s proven strategies for making your Landing page rock-star quality:

• MAKE YOUR HEADLINE BEAUTIFUL, BIG AND BOLD

  Address IMMEDIATELY HOW you can help them and WHY they need to subscribe and buy your product.

• INVEST IN MAKING A VIDEO

  In making the video, sell the idea and the benefits of your product. Be a Superhero! What you offer is going to help your customers SO much, they’ll think you’re a Superhero for it.

• CREATE A BULLETED LIST

  If you don’t feel like doing a video then you want to do a nice bulleted list of how your product can help them.

• CREATE AN ENTICING AND BEAUTIFUL FORM

  Convenience is the key here, always make it a “one-click” process.

Tip Directly From Lindsey: Your form should only ask for minimal information. Focus just on these three items- first name, email address, submit button. Add a picture of your free offer in return for their email address – Always remember, FREE items are always up for grab.

• MAKE YOUR LANDING PAGE MOBILE FRIENDLY

  Always remember that almost everyone now has a smartphone. If your site is not mobile friendly and optimized then they will not spend time on your website.

How Do You Effectively Generate High Quality Web Traffic and Leads?

Lindsey knows that generating traffic and leads from the internet is very important and knowing HOW to create this traffic and leads are two different things. She mentioned that though it is challenging, there are virtually limitless amounts of resources and techniques available to make big things happen for you.

As a matter of fact, Lindsey reminds us on this interview that if you want absolutely the highest quality web traffic and leads, then you need to focus on only one main thing, and that is to be transparent and keep your customers happy…and not forcing them to through the waters of online marketing options.

Lindsey’s Top 5 Proven Tactics To Generate A Never Ending Cycle Of High Quality Traffic And Leads

Lindsey has 5 proven tactics to generate a never ending cycle of new faces for your small business. If you start implementing these in your business now, you’ll launch yourself ahead of your competition.

1. INVEST IN HAVING A KILLER WEBSITE

Your main website is the central part of all your online activities. It is absolutely essential that your website is super easy to understand, crystal clear and straightforward.   Invest in making your website’s design beautiful. Your website should also be responsive and interactive.

2. HAVE A GREAT MARKETING PLAN THAT WILL RESULT IN GENERATING TRAFFIC

What good is a website without traffic? Lindsey advises, after you have setup an awesome-killer website, you now need to focus on marketing your website.

The best way to do this is by utilizing the social media channels and search engine optimization. This will funnel huge amounts of traffic to your site.

3. CATCH YOUR TARGET AUDIENCE’S ATTENTION

Now this is where you need to create a targeted landing page. Having a landing page will not just increase your sales conversion rate, it will also give your visitors precisely what they are looking for.

4. EMAIL MARKETING IS NOT DEAD

Lindsey tells us that “Email marketing is NOT dead”. It is actually the powerhouse for generating leads online – if used wisely.  Her best piece of advice? Make it simple. Don’t ask for a lot of information.

Their email address is the only information that you REALLY need.

Your goal should be for your targeted audience to deeply desire your irresistible offer and subscribe to your mailing list with just “one-click”.

5. BUILD A LONG LASTING RELATIONSHIP

Let’s face it, most of our website visitors are not really ready to purchase just yet. Therefore, Lindsey gives us another great piece of advice: Nurture your leads through a “Know, Like and Trust autopilot email sequence”. This will ensure that when they are ready to spend and subscribe, it will be with you.

Weblinks:

Website: www.oneclicklindseys.com
www.trafficandleads.com
Facebook Handle: www.facebook.com/moretrafficandleads
Twitter Handle: @moretandl

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Social Media Business Hour