Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It is now being released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and serves on the Board of Trustees of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.

How To Say No When You Just Don’t Want To Do Something?

Do you want to always please others? Are you afraid of hurting other people’s feelings? Are you afraid to say “NO”? What is it really about saying no that we try to avoid? As human beings, we always seem to have that instinct to please others. We often think that by saying “No” we are going to offend some one…and that it’s not appropriate or nice.  It is not congruent in today’s society and our value system, to treat people with disrespect. We’re afraid of losing an important person in our life or even miss out on an opportunity.  We don’t want to say “No” because others might think that we’re being unproductive.

Believe it or not, we are taught to say No, and the word “No” is already a complete sentence. We are more happy and productive when we do the things that we want to do and not the things we are compelled to do.

“Unless you want to do something or there is a compelling reason for you to do it, then you shouldn’t” -Bob Burg

Bob Burg shares with us the secrets of being polite in this extremely valuable interview.  For instance, if you don’t want to do something for whatever reason, maybe it’s due to lack of time, lack of knowledge or inclination, then  just say “no” politely and thank whoever it is for asking.  The reasons for saying no are your reasons and yours alone.

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The Results Of Saying No Politely

You can say “No” and still feel good after saying it.  Better yet, you can also leave the person you’re talking to with a good feeling, too – even though you’re declining their offer or request. If you don’t want to do something, you can just simply say no politely. Make sure to thank them for asking you and say how honored and humbled you are by being asked. Unless the person you’re talking to is the kind of person who gets angry for any reason, they probably can’t afford to get mad at you.  If you do it right, they might even thank you for the way you turned them down.

The 5 Undisputable Laws Of Business Success

1. The Law Of Value – Your true worth is determined by how much more you give in value that you take in payment. Most people will think that this is a recipe for bankruptcy, but it’s not. To really get the concept, you might first need to understand the difference between price and value.
   1. Price – It is a dollar figure, an amount. It is finite.
   2. Value – It is the relative worth or desirability of something from the end user’s point of view. It is how you might desire a product, service, concept or idea that brings so much worth or value that you are willing to exchange your money, your time and your energy.

2. The Law Of Compensation – Your income is determined by how many people you serve and how well you serve them.
   1. Your income is determined not just by the value you provide but how many lives you impact with value.

3. The Law Of Influence – Your influence is determined by how abundantly you place other people’s interest first. The greatest leaders, top influencers, and the most profitable sales people run their lives and their business through the power of influence. It is all about you looking for ways to place the interest of others first.

When you place other people’s interest first, it doesn’t mean that you will become a doormat, martyr or that you even have to sacrifice yourself for them…but it is seeing all things as equal. It is moving from an “I Focus” to “An Other’s Focus”.

“Golden rule of business is to see all things and people as being equal, it is moving from an “I Focus” to “An Other’s Focus” Bob Burg
“Be the Protégé, making your win all about the other person’s win” Bob Burg

4. The Law Of Authenticity – The most valuable gift you offer is yourself. Bob mentioned one of his mentors, Debra Davenport. She explained that all the skills in the world like sales, technical and people skills, as important as they are, they are all for naught if you don’t come at it from your true, authentic core.

When you show up as yourself, day in and day out, week after week, month after month, you can expect that people will feel good about you.  They will feel comfortable with you because they know, either in a personal or business relationship, they can like and trust you.

5. The Law Of Reciprocity – The key to effective giving, is to be open to receiving. All the giving in the world won’t benefit you if you are not willing and able to allow yourself to receive as well. You want a sustainable life? You’ve got to breathe in and breathe out.   Life is all about giving and receiving.

“The key to effective giving is to be open to receiving”  -Bob Burg

Being A Go-Giver

• The common misconception about being a go-giver, especially to those who haven’t read the book yet, is that Go-Givers are just always giving themselves away. As if those people don’t care about making a profit. This is just not true.

A Go-Giver type of person, gives value constantly and not just gives themselves away. In fact, Go-Givers tend to make a much larger profit that others because they sell high value rather than low price. They know that when you sell “Low price”, you become a commodity.  When you sell on value, you become a resource.

“A Go-Giver knows that when you sell “Low price”, you become a commodity but when you “Sell value”, you become a resource”

• Another misconception is that Go-Givers don’t know how to say “No”. Go-givers actually say “No” a lot. Most go-givers are very successful. Typically, they are very busy and they don’t have much time say “yes” to everyone and everything. One great thing about being a Go-giver is, they know how to say “no” in a way that honors the other person.

Increase Your Income by Building Relationships with Influencers, VIPs, and Top Performers, Even If You Hate Networking

4 Master Level Lessons To live by

• • If you want to make a lot of money in business or make a lot of money in sales, then do not use “making money” as your sole goal. Your goal should be serving others. When you achieve your goal, you’ll receive a reward.  That reward can be money or an opportunity that leads to money. Of course, you can use that money in whatever way that you want – but never forget, money is NOT only the reward for hitting your target. It’s not the goal itself. The goal should be in serving others.
  • Selling is not about you, it is always about the customer.
  • Selling is discovering what somebody wants, what they need or desires and helping them to get it.
  • Great leadership is never about the leader, great influence is never about the influencer and great salesmanship is never about the sales person. It is always about the other person. It is about everyone whose lives you chose to touch and lives you chose to add value to.

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