Social Media Business Hour | Episode 125 featuring AJ Amyx Nile Nickel & Jordan Salamone
He is the #TwitterRockstar. AJ rocks when it comes Twitter Marketing for business. He teaches business executives, small business owners and marketing professionals how to use Twitter to market their business online to generate more leads and make more money.
AJ is the creator of the online course Tweet Like a Rockstar, the author of the upcoming book, the Movement Marketing Manifesto and host of AMYX TV. Some people say he’s a business coach, smart marketer, consultant, brother and free spirit.
At his core, he just wants to help people create a business and life they love and make a difference in the world – since that is what he does every day.
In this age of technology, everything is moving toward the Internet. Reading newspapers has turned to blogging, and blogging has turned to microblogging. One of the most famous microblogging websites is Twitter and it doubles as a form of social networking. When a person blogs, they can insert visible pictures and videos.
They can also type as many words as they want. There is no limit. However, Twitter has a limit and it’s 140 characters.
You might think this is inconvenient because you have to click a link and go to a separate web page to see pictures or videos but just consider this: Twitter has a limit so there is not a lot of searching involved. People post their juiciest information right there in 140 characters and you get to choose whether or not you want to see more.
Though it is still unclear as to “when” or “how much more”, Twitter plans to go beyond its 140 character limit to allow sharing longer tweets and attract more users. However, there is a great argument for sticking to 140 characters.
How do you learn to tweet in 140 characters? Try this, tweet like you’re sending a quick “straight to the point” text message to a friend.
“A business without Twitter is like an airplane without wings” – Aj Amyx -
Twitter is a beautiful place to start your testing. Testing your messages, your ideas and your audience to see what they respond to.
It’s such a shame that so many people make the mistake of putting all of their time and energy into creating amazing content. They spend their time building content with podcasts, written word on a blog or creating videos on YouTube and then, when that valuable content has been created, they promote these activities in just one tweet and that’s it. Instead, you should consider using Twitter a testing ground, finding out what’s working and what’s not. What people respond to and what they don’t.
Once you’ve figured out what’s working, you should continue tweeting that for the next two, three, even four weeks or sometimes months. You might continue on even for years as long as it’s relevant content. As long as it keeps working, getting you the results you’re looking for, then you should keep tweeting.
Use tweets that captures attention. Tweets that pull your followers into your website and landing pages. Use the test results to increase your engagement and use Twitter as the best way to connect with an individual or entire audience. Build some rapport with them and then direct them to the next step you want them to take, which may be email, phone call, Facebook, blog post, etc.
“If your business has been around for a long time, then you must be doing something right. Why not let others glean from your knowledge and experience? Give everyone an opportunity to learn from you.” – Aj Amyx –
Twitter has a handful of potential advantages just waiting for you to use.
“People want to connect with people” -AJ Amyx_
Sometimes the best way to learn what to do is to learn what not to do. If your goal is to rock your company’s tweets every day, Twitter can help you. Just don’t find yourself trending for the wrong reasons. Tweet smart and avoid the following:
Just a piece of advice, rather than using these default responses, start a great conversation and learn a little bit more about the person who followed you (or you followed back). Grab the opportunity to have an epic conversation with great people.
“A Personal connection is a huge factor for people Most business owners are busy figuring out how to mass communicate while forgetting about how important a personal relationship is” – AJ Amyx -
Can your followers distinguish you from the competition? When you post content to social networks, are you easily identifiable? Whether you’re an entrepreneur or small business owner, finding your voice online can feel overwhelming sometimes.