Tech-Driven Products That Both Train and Entertain – Tim Briand, Foresight Sports

“The average North American male golfer, over 80% – four out of five of them – gamble when they play regularly. So when we look at a virtual format like simulator golf, one of the big elements that creates stickiness is golf is community. And a lot of that community is based upon the idea of I can compete against you even though we have different skill”… Tim Briand, Foresight Sports

“There’s far more commercial opportunity for a business that’s able to optimize in the entertainment and in the gamification channel than if you’re just focused on instruction and club fitting. In the gamification world while the exact precision of spin axis and spin magnitude might not be important to a 25 handicap because they don’t understand it. What they do understand is if I’m in a simulator playing against my friends and this system is not capable of giving me an authentic outcome, I might not want to use that system to compete. Would you gamble on a broken slot machine? Probably not. Especially if you’re doing big stakes contests like a million dollar closest to the flag contest in a simulator.”

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We enjoyed our conversation with Tim so much that we decided to jump over to The ModGolf YouTube channel to learn more about the Foresight Sports culture of innovation and the diverse line of products that they offer. Click on this link or the image below to watch.

You can learn more about Tim and Foresight Sports on his bio page.

Episode Chapters
02:15: We open the show with Tim giving us an overview of the history of Foresight Sports

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Special Guest: Tim Briand – Director Of Business Development at Foresight Sports.

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