What Will Authors Do to Find Gen Z Readers if They Can’t Use TikTok? The Self-Publishing News Podcast with Dan Holloway

In this episode of the Self-Publishing News Podcast, Dan Holloway explores the potential US ban on TikTok and its implications for Gen Z readers and authors who use BookTok for book marketing. Dan examines alternative platforms like Discord for author-reader connections, noting that they may not match TikTok’s ability to foster new readers. This discussion is crucial given BookTok’s substantial role in influencing book trends and revitalizing interest in physical books among younger readers. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

The Self-Publishing Advice Podcast