Three Effective Tips to Get Sponsors for Your Podcast
Written by #HeliumRadio on January 24, 2022
Podcasting has slowly but surely become one of the most valuable contents found online. Indeed, just about everyone listens to podcasts nowadays. This is why a multitude of people have taken the initiative to start a podcast of their own. And while it may be easy to start a podcast, sustaining one can be quite tricky. This is doubly true if you don’t have sponsors. This is why we thought it would be useful to put together a couple of tips to help you out. If this is something that you’re interested in learning more about, read on as we list down four effective tips to get sponsors for your podcast.
Join a Podcast Network
While it may seem unrelated, joining a podcast network can actually help you land sponsors. By joining a podcast network, podcasts become more visible to advertisers. Advertisers, who would otherwise spend time searching for podcasts that match their audience, can approach the network and access thousands of podcasts with a single ad buy. This way, you would be able to find a sponsor in the early stages of your podcast’s growth. This is a win-win situation as the sponsor gets access to multiple shows through a network, and the podcast network gets a commission.
Get an Offer via Your Media Host
Growing or established podcast hosts provide the opportunity for podcasters to run advertisements and partner with big brands for easier monetization. Many hosts have an internal affiliate program that podcasters on their platform can join for free. This allows podcasts hosts to find big brands willing to promote their products on podcasts. This is an easy way to get sponsors for your podcast. The media host will help you connect with advertisers, and you will share part of the revenue.
Reach Out to Sponsors
Sometimes you’ll have to take a more proactive approach when it comes to sponsors. One way to find sponsors is to listen to other podcasts in your niche and create a list of companies that advertise in those podcasts. Another way is to go through blogs and social media posts in your niche and find potential sponsors. Another option is to pick up magazines in your niche, highlight the companies, and take notes on places where you can potentially recruit a sponsor.
Active podcast advertisers usually have contact information on their websites. Send a semi-cold email to their public relations or marketing departments. Be sure to highlight your work, your audience demographics, and what you can do for them, to gain their attention. Preparing a brief pitch deck may also help you get your message across more effectively.
We hope this article proves to be useful when it comes to helping you land sponsors for your podcast. While it may take some time, these tips should come in handy when it comes to helping you obtain sponsors. Once you have sponsors, you’ll be able to maximize your online platforms and improve your overall podcast.
Are you looking for an online podcast platform? We here at Helium Radio have got you covered. We are an all-in-one streaming platform that also boasts a network of radio channels specifically catered towards a wide variety of audiences and themes. For more information on what we can do for you, visit our website today!