Marketing Strategy

Creating a Podcast That Resonates With Your Audience

todayMay 10, 2021 34

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Podcasts are a growing trend, and creating a podcast requires a few important steps to get started and achieve success. You’ll find many podcast themes from mystery, crime, and science fiction to educational and self-help topics. Some people enjoy listening to inspirational shows, while other people love podcasts as a form of entertainment. The key to successfully creating a podcast is preparation, research, and finding a topic that resonates with your target audience.

Creating a Podcast That Resonates With Your Audience

Choose a Topic of Interest

Your podcast should be specific and interesting for listeners. A niche will curate a specific audience, which is ideal for fans of the topic. A narrow topic will keep your audience listening, especially if they have a keen interest. For example, you may want to feature a food-themed show, though a more specific category, featuring a specific diet or style of cuisine will keep listeners tuned in. You can expand your podcast to include other themes under a broad category.

Naming a Podcast

When you select a name for your podcast, it’s best to choose a title that’s broader than your niche content. This will attract more listeners and potential fans to your show. A podcast title can expand from one show to the next, so you can feature specific aspects of a topic and either continue them on the next episode or cover a new sub-category related to the title as a separate show. Once you chose a name, purchase a domain name through an online hosting platform.

Deciding on a Co-host, Voice Actors, and Guests

Are you hosting your podcast solo, or do you plan to hire a co-host? Is your style of podcast fiction, story-telling show with multiple characters, or narrated by one person? Some podcasts feature guest interviews in a documentary-style format, which changes from one episode to the next. If you plan on including more than one person on your show, you’ll need to promote the show through online ads, networking, and interviews to find the right co-host or actors.

Finding a Theme for Your Audience

If you choose a true crime or mystery theme, your audience will appreciate a suspenseful, intense narration with lots of character. If your show is educational, you’ll want to include an upbeat, energetic tone with lots of interesting facts to keep listeners engaged. In some cases, you can survey your listeners to gauge what format works best for them. For example, some podcasts feature an occasional question-and-answer episode or another style that caters to a wider audience.

Research Your Content

This step is essential, especially if you plan to host an educational or documentary-style podcast. If you host guests and conduct interviews, you’ll need to know about the topic or subject matter they plan to discuss, so you can ask the right questions and keep listeners engaged. In some cases, listeners may request links or look for references to satisfy their interest in your topic. You can link websites and guests’ contact information in your podcast.

Design Your Format

The podcast’s format involves building your episode from the beginning music or teaser at the start of each segment until the end. Typically, an episode begins with introductory music or a voiceover that attracts the listener’s attention. A welcome message of what to expect during the episode may follow in the case of an interview or educational session. You may include ads and a call to action, encouraging the audience to subscribe. The show usually ends with a familiar closing.


Promote Your Podcast

It’s essential to promote your podcast to gain new listeners and expand your audience. This is important whether you’re just starting your show or have been broadcasting for a while. You can build anticipation with potential listeners by offering clips of your first episode and teasers of what to expect. For every episode you produce, you’ll have new and repeat listeners. Social media is an ideal avenue to promote your show, with short clips and trailers to pique interest.

Invest in Good Quality Equipment

Every podcast requires a high-quality set consisting of good quality microphones, recording equipment, and all the necessary connections for exceptional audio. Fortunately, a starter kit for your new podcast isn’t too expensive, and with a bit of research, you’ll find all the required items you need to begin. You must present content that involves something you’re familiar and comfortable with so that you can broadcast that confidence in your show.

Choose Your Music and Background

There are several options to consider for any music or background effects you use on your show. You can register for a full license to podcast music sites, which give you access to many different styles and genres of music. In most cases, you won’t need too many options, especially if the intro and outro music in your podcast remains the same. You may also find royalty-free music as another option for your show. For many podcasts, just a few samples of music are needed.

Recording and Editing Programs

If you’re new to creating your first podcast and using editing and recording programs, this step may take some time. While some of the most popular software is initially challenging, there are helpful tools that automate the difficult, technical aspects of the process. These tools give you the support to build each episode to focus on the content and creativity. Some podcast tools are internet-based, which means no download is needed, and you can design and edit your show effortlessly.

Design the Cover of Your Podcast

Before you launch your podcast, you’ll need to choose a cover for your show. For some shows, a simple cover is sufficient, though podcasts featuring a fictional story with multiple characters and storylines, you may want to consider unique artwork or design. It’s important to create a cover that appeals to your audience and captures their attention, so they’ll tune in.

Get Ready to Launch

Once your show is edited and ready to broadcast, you’ll need a hosting platform. Some sites offer discounts and incentives for podcasts and provide a guide on how to categorize, describe, and name your show. Signing up for a platform service gives you many advantages and support to get your show up and running for your audience.

Upload Your First Episode

Once you’re ready to upload your first episode, you’ll need to fill out basic information on your chosen platform. It’s best to upload more than one episode simultaneously. Many listeners prefer to hear several at once. An average of three to five episodes is ideal to satisfy your audience. You’ll need to submit your podcast feed to a directory. Once you upload more episodes to your podcast, the RSS feed will automatically update with the revised list for your program.

Successfully creating a podcast is an exciting project that requires a few technical skills, research, and lots of creativity. Visit us at Helium Radio Network to learn more about creating a quality, polished podcast. You’ll find every step of the process challenging yet rewarding from start to finish. As podcasts become more popular among a wide range of listeners worldwide, there are many opportunities to showcase your talent and expertise to a large audience.

Written by: #HeliumRadio

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