How To Use A Podcast To Become An Influencer

Podcasting can come with a lot of marketing benefits that you aren’t even aware of right now. For instance, did you know that you could build an influential scope for fun and profit? You could use a podcast to become an influencer, and that could very well change everything about your audio focus. To that effect, take into consideration a few notes on how to use a podcast to create an influential process moving forward.

Selling Sponsorships

One of the major pillars of radio in the past is interesting enough, advertising. Advertising is the crux of how radio stations make money, and podcasting can have a similar element to it. There is a difference here, as you can work was an affiliate marketer or you could sell advertising time during your podcast itself.

Now, you have to take into consideration whether own to you’re going to be speaking from your own personal experiences, or if you are going to be focusing on a “brand” element overall. Branding is a matter of business solutions, rather than personalizations that are about what you’ve experienced. Selling sponsorships can help you promote products, and more for a price.

Affiliate Marketing Solutions

Focusing away from selling time, and focus on affiliate marketing options. This is where you sell other people’s products with specialized links etc. For instance, you could influence people to purchase certain items from companies that you partner with, and use a promotional code to save money. Affiliate marketers don’t have to “sell” in the traditional sense, and you do not get paid unless someone uses your promo codes or links to buy certain things.

The Balancing Act

There’s a balance that you need to take into consideration. That involves being part of a brand solution or that of a personal host solution. If you’re personalizing your podcast, then you have to directly influence the sales information and focus of what you’re promoting. However, if you are working with a brand solution, you will want to promote elements that are focused on linear marketing solutions. For instance, if you have a podcast that’s skateboarding related, you don’t want to promote companies that sell hand baskets. Linear solutions would be skateboard decks, and anything in that arena. Brand and personalization is rough, and difficult to manage at first.

At the end of the day, you will want to use podcasting as a way to influence others to buy, promote, support, and more. Using a podcast to help with exploring promotional considerations with relative ease, just leverage what you’re saying underneath the banner of marketing, or personal experience, and your audience will no doubt enjoy it.

If you’d like to learn how to become an influencer send us an email today.