Business Strategy

How Integrated are your Marketing Channels? For over 9 years now, we have worked with small-to-medium businesses (SMBs). One thing always remains the same: little to no integration exists across marketing platforms and there is no broad long-term strategy to connect the platforms. What we tend to see are business owners or marketing companies strictly focusing on […]

Any business owner knows that if they are in the digital marketing world, they must keep themselves on their toes. The tech world is ever-changing and requires we all rise to the occasion and strive to always be one step ahead. This article is for those that may have gotten a bit behind. One major platform a […]

First of all, we want to make sure entrepreneurs and companies realize content marketing is based on the content of your website. The content needs to be relative to what you provide and sell. It also needs to be information your customers care about. There are several reasons to blog, which bring many benefits all at the […]

Word of mouth marketing is not as easy as it sounds, but it is simple. Have you ever heard that before? “It’s simple, but it’s not easy.” Creating cutting edge buzz-worthy messages that go viral is no easy task. Let’s see what you can do in your business to get the buzz going! First, identify and […]

Before we begin, let us clarify what “syndication” means. Syndication is the act of distributing your podcasts on other networks. The proper term for our podcasters and the process of growth is distribution, but for the sake of the industry, syndication is more widely accepted. Syndication is a major component in our services within podcasting. […]

After all the knowledge we’ve shared on getting started with podcasting, you should be ready to finally speak on the air! Keep in mind that this takes practice and no one is perfect. Some people are natural speakers, while others need to practice and become familiar with it. As long as you’re willing to put […]

With the rise of streaming audio, radio and video services today, there is a lot of media overlap. The same shows and digital audio can be found, streamed and downloaded across multiple services. Movies on Netflix can be found on Amazon Prime, which may also showcase current TV shows that are only offered to Hulu […]

A lot of people wonder what the best way is to cut through the crowd, get noticed and establish a meaningful connection with their market. For many businesses, they invest time and energy in on-demand audio content also known as podcasting. Podcasting is gaining in popularity, yet the medium is not over-saturated, luckily. There is […]


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