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Business Strategy

11 Results / Page 1 of 2


Dive into innovative business strategies with Helium Radio Network’s Business Strategy category. This resource contains insightful content, including our highlighted article, ‘Can Podcasting Benefit B2B Marketing Efforts.’ This piece explores how businesses can leverage podcasting for consumer marketing and as a powerful tool in B2B marketing campaigns. You can learn about generating leads and engaging targeted business audiences through relevant podcast content. Whether you’re a seasoned business professional or new to digital marketing, our Business Strategy section provides valuable insights and strategies for staying ahead in the digital age.

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Business Strategy

Can Podcasting Actually Benefit B2B Marketing Efforts

In the digital age, businesses pad efforts to advertise on the radio by hopping on the new audio transmission capturing audiences: podcasting. Though one might think this is only reserved for businesses catering to consumers, podcasts can be a promising means of marketing for B2B campaigns as well. Lead Generation Through Interest When you establish a podcast that is relevant to your business and other businesses that you can target, […]

todayFebruary 28, 2022 86

Business Strategy

Now That You’re Podcasting, Where’s the Money?

A rapidly growing number of people who have business interests to promote are starting their own podcast. The benefits that hosting your own podcast offer for establishing thought leadership in your field and increasing your brand’s visibility are undeniable. But you may also be in it for the money. Starting and hosting your own podcast is just the beginning. Making money on it is another endeavor in itself. So, how […]

todayJune 29, 2020 11

Business Strategy

How Much Effort Goes Into Starting a Podcast?

Hosting your own podcast offers many benefits that include establishing yourself or your brand as a thought leader, drumming up positive attention for your business and creating content you can promote on your website, blog and social media channels. But is the effort that starting a podcast requires worth the time and money investment? To answer this question adequately, we need to address how much time and money you can […]

todayJune 15, 2020 43

Business Strategy

The Podcast Movement Conference And Going Forward

As it turns out, we're a little late in reporting about the 2017 Podcast Movement Conference. Therefore, we're going to cover what it is and what we all missed. We were not in attendance, but it's still very relevant in our industry and very much worth covering. The Podcast Movement Conference Travel back with us to September 2017. (Yeah, it's been a while for us too. We have so much going […]

todayMarch 15, 2018 32

"digitally marketing your podcasting show"

Business Strategy

Digitally Marketing Your Podcasting Show

Any business owner knows that if they are in the digital marketing world, they must keep themselves on their toes. The tech world is ever-changing and requires we all rise to the occasion and strive to always be one step ahead. This article is for those that may have gotten a bit behind. One major platform a lot of people have fallen behind on--or disregarded entirely--is audio. We're not just saying that […]

todayAugust 16, 2017 29

"content marketing"

Business Strategy

3 Reasons Why Content Marketing Is The “Only Marketing Left”

First of all, we want to make sure entrepreneurs and companies realize content marketing is based on the content of your website. The content needs to be relative to what you provide and sell. It also needs to be information your customers care about. There are several reasons to blog, which bring many benefits all at the same time. Consistently adding fresh, appropriate content will keep people visiting your site on a […]

todayJuly 26, 2017 30

"Word of Mouth Marketing"

Business Strategy

Maximize Your Word-of-Mouth Marketing

Word of mouth marketing is not as easy as it sounds, but it is simple. Have you ever heard that before? "It's simple, but it's not easy." Creating cutting edge buzz-worthy messages that go viral is no easy task. Let's see what you can do in your business to get the buzz going! First, identify and target your top influencers. You need to reach someone who is active on social media who blogs […]

todayJuly 19, 2017 34

"syndication networks"

Business Strategy

Our 4 Syndication Networks

Before we begin, let us clarify what “syndication” means. Syndication is the act of distributing your podcasts on other networks. The proper term for our podcasters and the process of growth is distribution, but for the sake of the industry, syndication is more widely accepted. Syndication is a major component in our services within podcasting. It’s more popular with our current show hosts than live and recorded shows. It’s smart […]

todayJune 28, 2017 109

"radio interview"

Business Strategy

How To Properly Execute A Radio Interview

After all the knowledge we’ve shared on getting started with podcasting, you should be ready to finally speak on the air! Keep in mind that this takes practice and no one is perfect. Some people are natural speakers, while others need to practice and become familiar with it. As long as you're willing to put in work and practice—practice—practice, you will no doubt improve as time goes on. Your podcasts […]

todayMay 17, 2017 33

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