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Every year, thousands upon thousands of people and vendors from across the country journey to Miami for the annual Miami Book Fair. It is, in fact, one of the largest book fairs in the entire country. 1984 marked the fair’s first official year and it has been growing ever since. The fair sets up shop […]

How Integrated are your Marketing Channels? For over 9 years now, we have worked with small-to-medium businesses (SMBs). One thing always remains the same: little to no integration exists across marketing platforms and there is no broad long-term strategy to connect the platforms. What we tend to see are business owners or marketing companies strictly focusing on […]

It should be a given that ANY business in today’s day and age needs its own web page. Whether it’s a landing page, a squeeze page or a traditional website, a web page is still a web page. Not everyone out there immediately goes on the hunt for social media platforms before making an informed […]

As Helium Radio grows naturally through its listenership, so too will the shows on our network. Our current show hosts obtain the majority of their exposure through downloads. We’re more than a podcast repository; we air all types of shows. Our goal is to bring people along for the ride as they enhance their business […]

In our previous blog, we discussed advertising with radio commercials and the many benefits of using radio over television and print media. We’re picking up right where we left off on part 1 of the Value Added series with voiceover commercials. Radio Commercials Have Their Importance (Continued) Using radio commercials in your advertising campaign provides […]

Commercials … Voiceovers … Advertising … oh my! Are you utilizing all three of these tools the way you should? Are you using them for the reasons you should? In this blog, we go outside of the airwaves and look at the pieces that come before, during, and after FM, AM or XM radio. We […]

Publishing a podcast can be a great way to communicate with the world. Whether you’re putting out a weekly or monthly show, you’ll find it allows anyone to have a voice on any number of topics. Once you get started with this option, you’ll want to figure out whether or not you’re making an impact. […]


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