Choosing The Best Website For Your Podcasts
Written by #HeliumRadio on September 6, 2017
As a podcaster, you have made the leap of faith into the world of marketing. You’re marketing yourself and your ideas to the world. Tune in to our blog on picking the best website for your podcasts and audio content. Even if you are not a podcaster yet, you can start on the opposite end by knowing what website you can use once you become a podcaster. Be sure you have your business goals written down, for one, and more importantly, broken down. It’s only at this point that you’ll realize which of the following below websites are best for achieving your goals. This is a very important part of branding! On top of that, if goals and accountability are new to you, we have you covered! Read our affiliated blogs: Meeting The Goals You Set With Relative Ease | The Power of Accountability
eCommerce websites are specifically designed to sell products or services. Any time you purchase clothes, shoes or goods online, you’re visiting an eCommerce website. They’re built with closing the sale in mind by providing customers a shopping cart page to visit in order to make their online purchase. It also focuses on helping you better understand metrics including information about sales, returns, visitors, conversions and more. This information can then be used to improve your overall business performance. Unless you’re selling large amounts of CDs or individual downloadable files, you will most likely not need an eCommerce website. Still, you never know what the future holds!
Content (Multi-Page) Website
Building a content website is all about raising awareness of your brand, your podcast show and your audio content. You should make sure your content is designed in a way that’s appealing and will draw in listeners. Part of that falls to you as the podcaster within your show as well. If this website is all about your content, then showcase all aspects of your content. Add a page about its history or how you started with podcasting. Showcase hobbies that would attract people to your brand. By having your own website that revolves around your podcast show, make use of an email opt-in. Scooping up their emails with their permission will allow you to grow your listenership.
Microsite Website / Landing Page
A microsite could be as simple as a single scroll page with targeted information. You could funnel traffic to your microsite through a Google Adwords campaign, Facebook ads or another form of successful online advertising. The benefit of a microsite or landing page is that they rank very well organically within Google. If you decide to use a PPC (pay-per-click) campaign, you can use few targeted and specific keywords. Overall, this little tactic would lower your “cost per click” total cost.
Lead-generation websites are designed to provide you with solid leads for your customers, or in this case, your listeners. Often, these sites focus on providing leads for high dollar products and services. Lead-generation sites capture interest in a product or service for the purpose of developing a sales pipeline. You can create a lead-generation website on your own–or outsource it to experts–to create a pipeline. Even if you’re not selling your podcasting show for dollars, you’re selling yourself. Leads don’t necessarily have to pay money to you. Leads can be listeners, who could grow into hundreds and thousands of listeners. At that level, you could work out a potential sponsorship opportunity and make money off your podcasting.
Developing Your Website
Understand that many websites now incorporate characteristics of all types of sites above. An eCommerce site might also include useful content, such as articles and blog posts. It might also have lead-generating traits. Create a site that provides visitors with a reason to stay, and to take action, and you will see more results.
It’s very possible that you don’t need your own website per se and that social media is the better route for you. Here’s a great reference blog for you, in case you missed it: Our 4 Syndication Networks. We’ve included plenty of other platforms to join in order to grow your audience. If you notice, many people have both social media accounts and a website. The only difference is the variations of which they have. It’s not necessary for you to have a fully-decked out website and 3+ social media platforms revolving around your show. Keep it only to the best tools for your business!
Thank you for your attention!