Nicolle McClure is President of GRX Marketing and co-founder of the program, which started in 2011. The program was developed to assist independent pharmacists with their marketing needs. Since its inception, her and her team have helped over 82 independent pharmacy owners. Nicolle also oversees marketing for 20 community pharmacies in central Iowa that are owned by GRX Marketing’s parent company, GRX Holdings, where Nicolle has worked since 2008. In addition to creating new programs for their pharmacies, she helped increase overall store sales by 3.5% in her first two years.