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Marketing Strategy

Why Voice Search Is So Important To A Podcast Today

todayAugust 27, 2018 34

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Voice search is getting a lot of attention from many different niches and corners of the internet. In the podcasting world, you may find that it’s a critical component. Since podcasting relies heavily on voice, you’ll find that the natural fit for search also comes within the idea of audio. That being said, you may or may not know that voice search is something that is getting attention, and there’s the good reason for that. If you aren’t using this at all, or perhaps you’re not familiar with voice search, you may want to know a few reasons why it’s critical to podcasting today.

Voice Search Is On The Rise

Analysts that study internet trends are showing that the amount of connectivity is on the rise. The connection point for people across various arenas is larger than ever. That includes connections amidst appliances, mobile devices, and much more. As internet connectivity continues to thrive, you’ll find that search has evolved from just a text-based format to voice. To a tune of nearly 20% of all search queries that are placed within sites like Google. That’s right, more than 20% of search queries in Google at the present time are done through voice search, and it’s continually rising. This constant interaction point goes hand in hand with the notion of podcasting, which is already an audio platform for sharing information.

A Closer “Relevance” To The Top Search Result

In terms of regular search, you’ll find that text-based queries can have multiple selections. But when you work with voice solutions, the relevance factor is highlighted to deliver “one” answer. This means that the “best answer” is going to be the top result, and for podcasting that’s going to be critical. In some instances, this is called the “Position Only”. Investing in obtaining that pole position within relevant search results is the key to getting more attention, higher SEO rankings, and results within a crowded landscape. Hyper-relevancy is something that comes along with voice search, and it is critical for discovery today.

The Industry Standard

Professionals in the field of marketing, internet technologies, and more, have studied the rise of voice search, and have found that more than 1 billion searches are performed monthly. Furthermore, predictions based on current trends will factor that 50% of all searches will be voice sourced by at least 2020. Since this is becoming the industry standard, podcasters cannot stay away from these things for too long. Those that do not subscribe to the industry standards, or become early adopters, will lose out on the swell of influence that is no doubt going to come forward.

At the end of the day, you’ll find that podcasters today will find themselves gaining momentum by following along with the rising protocol of voice search. It’s important to ensure that things be done now, before the standards shift and leave behind text-based solutions. Since podcasting is audio based, why not utilize the new standard now? It’s beneficial on all ends.

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Written by: #HeliumRadio

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