marketing

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Marketing Strategy

5 Tips for Promoting Your B2B Podcast

  Podcasts have never been bigger now that more people prefer listening to podcasts while they work at home. That being said, now would be the perfect time to put your podcast to the ears of as many listeners as possible. The only way to make that happen is to promote your podcast to the right people. The following are a couple of ways you can market your podcast and […]

todayJanuary 31, 2022 39

Marketing Strategy

Why Voice Search Is So Important To A Podcast Today

Voice search is getting a lot of attention from many different niches and corners of the internet. In the podcasting world, you may find that it’s a critical component. Since podcasting relies heavily on voice, you’ll find that the natural fit for search also comes within the idea of audio. That being said, you may or may not know that voice search is something that is getting attention, and there’s […]

todayAugust 27, 2018 36

Featured

Pharmacy Podcast Network (PPN) Announces Launch Into Internet Radio With Strategic Partnership With Helium Radio

(Pittsburgh, PA) August 21th, 2018 The Pharmacy Podcast Network (PPN) into Internet Radio with a strategic partnership with Helium Radio announced today the official launch headquarters in Tampa FL. This new initiative will create a concierge radio platform that will reach over 4.2 million listeners who can now hear experts within the pharmacy profession deliver subject matter on pertinent health care topics. “Personalized medicine, technology, marketing, politics, student pharmacists and […]

todayAugust 20, 2018 1702

Marketing Strategy

The Advantages and Disadvantages of Pre-Recorded vs Live Podcasting

Podcasting has taken on a lot of different elements today. You are not isolated to just one type of solution, nor are you limited in how you can broadcast, etc. There are people that can publish pre-recorded solutions, and those that go with live podcasting and broadcasts. There are some advantages and disadvantages to this solution, and it’s something that you should know fully about. What are the advantages and […]

todayAugust 20, 2018 447

Featured

Podcasting Is A Cost Effective Way To Market Your Products

Podcasting is not a niche solution for marketing any longer. In fact, today, you will find that this is something that nearly anyone can do, and despite a crowded landscape, can thrive within. Businesses today are going to find that there are several reasons to start a podcast, even if the audience is somewhat limited. You don’t need a large following to get forward momentum in this arena, mind you. […]

todayAugust 6, 2018 63

"Multichannel Marketing"

Marketing Strategy

Integrating Your Audio Through Multichannel Marketing

How Integrated are your Marketing Channels? For over 9 years now, we have worked with small-to-medium businesses (SMBs). One thing always remains the same: little to no integration exists across marketing platforms and there is no broad long-term strategy to connect the platforms. What we tend to see are business owners or marketing companies strictly focusing on whatever tactics cost the least or have the biggest return on investment--either minimum dollar or […]

todaySeptember 13, 2017 42

"digitally marketing your podcasting show"

Business Strategy

Digitally Marketing Your Podcasting Show

Any business owner knows that if they are in the digital marketing world, they must keep themselves on their toes. The tech world is ever-changing and requires we all rise to the occasion and strive to always be one step ahead. This article is for those that may have gotten a bit behind. One major platform a lot of people have fallen behind on--or disregarded entirely--is audio. We're not just saying that […]

todayAugust 16, 2017 34

"Word of Mouth Marketing"

Business Strategy

Maximize Your Word-of-Mouth Marketing

Word of mouth marketing is not as easy as it sounds, but it is simple. Have you ever heard that before? "It's simple, but it's not easy." Creating cutting edge buzz-worthy messages that go viral is no easy task. Let's see what you can do in your business to get the buzz going! First, identify and target your top influencers. You need to reach someone who is active on social media who blogs […]

todayJuly 19, 2017 36

"start podcasting today"

Podcasting

Top Reasons You Should Start Podcasting Today

The number one way to get your voice heard is to start podcasting today. You could stand outside in the middle of the street and preach, you could talk to a counselor, or you could do just about anything to talk. Chances are those methods won't get you much of an audience. If you have something to share, why not get in front of millions of people via podcasting? This […]

todayJune 21, 2017 14

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